Naclo

Your tenancy agreement,
your keys, your bleach.

YEAR

2021

ROLE

Art Direction
Photography
3D

TEAM

Simon Dagnan
Louise Leret--Parmentier
Louise Fradet
Marion Prost-Tournier

TOOLS

Blender
Illustrator

Naclo is a revolution. A simple little pastille to simplify the life of students. No more need to buy three different pshit, wipes, specific products to clean your flat, Naclo allows you to do it all with one pastille. In addition of the all-in-one capacity, Naclo is ecological and easy to use: the kit contains a reusable bottle, 3 heads of nozzle and tablets. All you have to do is add water and that's it! We have imagined three sizes of bottles, for three sizes of flats: Studio (T1), Duplex (T2) and Housesharing (T3).

Our role was to launch the brand on instagram, by imagining a name and an instagram account. The name Naclo comes from the chemical formula of the bleach.

It's a fictive project, so here's a little reminder : "do what I say, not what I do", don't drink the bleach, dont put on plants and use it carefully! We used the bleach as a demonstrative/fictive product.