La Paillette

Because everyone should be able to choose where to conceive a baby.

YEAR

2023

MY ROLE

Art Direction
Branding
3D
Motion
UI Design

TEAM

Simon Dagnan
Louise Leret--Parmentier
Louise Fradet
Marion Prost-Tournier

TOOLS

Blender
Illustrator
Figma

In France, access to ART (Assisted Reproductive Technology) for all women, despite the adoption of the law in August 2021, has given rise to many problems: between gynaecological violence, homophobia and endless waiting lists, the lives of these women have not been relieved.

We are therefore proposing a new alternative for single women and lesbian couples: La Paillette, the French branch of the international Danish sperm bank CRYOS, offers a sperm delivery service as well as a day-to-day support platform. This new brand empowers women with no fertility problems to inseminate themselves at home.