Guérilla
marketing

Don't you think it's strange to see all these signs lit up at night?

YEAR

2022

CONCEPT

Activation in the street

TEAM

Louise Leret--Parmentier
Simon Dagnan 
Louise Fradet
Marion Prost-Tournier

TOOLS

Cinema 4D + Arnold
Illustrator

Since 2012, the law requires that shop windows and illuminated signs be switched off between 1am and 6am, but this law has never been respected. The economic and energy losses resulting from this refusal to cooperate are colossal. Do you find this strange? So do we. Who would act against the law without benefiting from it? Who would waste electricity in an age of energy crisis? Who would have so much money to lose? If you prefer to believe in aliens, rather than accept the absurdity of this situation: join the Shadow Resistance.